SLT and Mobitel join forces: Brand unification makes history

Business Market

Sri Lanka Telecom (SLT) and SLT Mobitel on Friday (1) created a historic unification of products and services by unveiling their unified brand identity at an event that took place at the SLT Headquarters.

SLT Group Chairman Rohan Fernando, Group Chief Executive Officer Lalith Seneviratne, Chief Executive Officer Kiththi Perera, SLT Mobitel Acting CEO Chandika Vitharana, and other key officials of the SLT Group participated in the event.

This unification is to be an impetus to the Government’s effort to create a technology-driven economy and a technology-based society, with SLT-Mobitel contributing immensely towards the digitalisation of Sri Lanka.

“Today’s brand unification brings Sri Lanka Telecom and Mobitel products and services under a single brand. The new brand identity will strengthen the brand equity of SLT-Mobitel, synergising the goodwill gained by both to one strong brand with digitalisation at its core. A brand that consumers readily recognize, trust, and accept,” SLT Group Chairman Rohan Fernando stated.

The new brand identity brings the brands together in a setting that is instantly recognizable to the consumer and portrays the unified relationship. The change in the logo is underpinned by a companywide realignment and unification of service.

SLT Group Chief Executive Officer Lalith Seneviratne spoke on the impact of the brand unification on consumers. “At SLT Group, we no longer think of ourselves as a connectivity partner but as a lifestyle company impacting people’s lifestyles greatly. The two anchor companies in the group, SLT and Mobitel hold an important position to support the foundation of the group. Together with other subsidiaries, they provide fixed-line services, mobile communications, broadband services, internet, TV, and health services access, among others. The companies will now further enhance collaboration under one brand and provide customer-first innovative services as the industry leader in providing a great customer experience.”

Through SLT, SLT-Mobitel provides telecom networks and ICT services to organisations of all proportions across all economic sectors, other telecommunications operators and internet service providers (ISPs), public sector institutions, and domestic customers.

“From today, all of our customers will know us as one SLT-Mobitel family and will enjoy all of our services together. All of us at SLT will be bound together under our common brand identity as we take helm as the primary telecommunication services provider to the nation. We look forward to the synergised brand value this gives us, as we work with Mobitel to expand our 4G, 5G, and wireless broadband offering under a unified brand umbrella, creating value for the customers and the company,” SLT Chief Executive Officer Kiththi Perera said, speaking at the launch of the new digital-centric identity.

Via Mobitel, SLT-Mobitel offers mobile ICT services including mobile telephony, high-speed broadband, enterprise solutions, international services, and a range of value-added services with national coverage.

SLT Mobitel Acting CEO Chandika Vitharana commented on the synergy from the brand unification: “SLT Mobitel is the only truly Sri Lankan mobile services provider and is the frontrunner in digital mobile technology. SLT and Mobitel joining forces signals to the consumers the strength of our offering and our undisputed leadership in telecommunication services in Sri Lanka. The future for our customers looks bright, as our connection brings us all together.”

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